TENTONE established in 2026 as the UK's only teeth restoration brand, DEDICATED to men.
Our founder, Shaun noticed that the "teeth whitening" industry was heavily flawed. It completely alienated men... until now.
Shaun was on his own journey searching for teeth whitening products that would help him to eradicate the years of regular indulgence in things such as coffee, tea, a bad habit of vaping and from all those weekend night's out into town. At 24, he noticed that this was catching up with him. Little did he know, this quarter life crisis was about to help shape the industry.
In his search for suitable products, he instantly noticed just how single sided the industry is. Brands promising an instant "Hollywood smile" look left right and centre, positioning with an overwhelming obsession towards glamour and teeth being blindingly white. Just a complete ignorance to a big part of the market - MEN.
Shaun felt pushed away, misheard and excluded. He didn't want instant blinding white teeth, he didn't want multi-coloured spectacles or bright pink packaging. He didn't want to feel like he had to hide an innocent part of a routine. He simply wanted a product that would allow him to be in control of the process. To help restore his teeth back to their natural high performing appearance. To fit in with the rest of his grooming routine. He dug deep, and soon discovered he was far from alone in his frustrations.
Ever since, Shaun has been on a mission to transform the "teeth whitening" industry, launching TENTONE to become the brand that truly hears, sees and understands men's individual preferences, needs and wants when it comes to teeth whitening - allowing you to confidently complete your look.